Kutcher This

Sod the jeans, we’re loving this ad campaign…

MALE model-turned-Hollywood A-lister Ashton Kutcher returns for second season as the face of Pepe Jeans London – and this time round, there’s a new look and a new girl freshening things up.

Daria Werbowy, who joined Kutcher for the spring/summer 2008 campaign, is replaced by Brazilian catwalker Isabeli Fontana (a favourite of Versace, Ralph Lauren and Valentino) in the ads, which were shot by David Sims and styled by Katy England.

In contrast to the ultra-modern, neon-highlighted studio aesthetic of last season, the shoot took place at the Zorthian Ranch in Altadena, California – a hippy camp that existed during the Seventies and has been completely untouched ever since. The result? A laidback, rural romance which perfectly compliments the new season collection.